Tag Archives: workshop

Marketing Mojo with Two Bright Lights

4 Nov

Images courtesy of Jessica Claire Photography

A few months ago a good friend and fellow Betty Susannah Gill, told me about Two Bright Lights, an online service which offers image sharing, networking and analytics to help wedding business’ improve their marketing. They offer a free 30-day trial, so I thought I’d give it a try – and I have to say, I was very happy with the results!

In just three weeks of submitting to a half dozen blogs, four were approved! You can submit weddings, engagement sessions, portraits and styled shoots – when you login you check out what their Editorial Partners are looking for and submit in a few quick and simple steps. There are blogs you’ll know well, others that are pleasant surprises; certainly something for everyone. Here’s a sampling:

FREE Bootcamp

For those of you in the Philadelphia area next Wednesday night, Two Bright Lights is offering a FREE Bootcamp hosted by one of their recent Philly transplants, Shalyn Hockey. Some details from their email invite:

What: A fantastic chance to learn about Two Bright Lights as well as mix and mingle with your fellow industry colleagues from the area.

When: November 9, 2011 | 7-9 pm

Where: Locust on the Park at 201 S. 25th St, Philadelphia, PA (In Center City a few blocks from Rittenhouse Square)

RSVP: The event is FREE, but space is limited so you must RSVP to attend.

Questions? Call Shalyn Hockey at 805-975-2932 or email shalyn@twobrightlights.com


FREE Online Business Workshop

6 Sep

This Friday and Saturday, September 9-10, Tamara Lackey will be holding an in-depth workshop that you can register for right here, at no cost! It’s a follow-up to her last course, The Business Whiteboard, and will cover a lot of ground. Here’s the schedule:

Day 1 – September 9th

Where We Left Off: The White Board
Why Doing it ALL Will Take You Down
Creating An Online Presence
Who Are You: Brand Culture
Marketing (That Works)
Strategy to Action: Doing the Work

Day 2 – September 10th

REAL Client Service
Money!!! Finance, Cash Flow and Profit
Get Legit: Legal Considerations
Small Shifts, Big Changes … Examine Your Attitude
Sales, Sales, Sales
Go Forth & Conquer!

Learn how to determine how potential clients currently view your business, how to subtly change these perceptions online and through word-of-mouth, marketing strategies that can help you go after the right goals, sage financial management tips – and so much more – in an easily digestible, step-by-step process. As Tamara puts it: “Turn ideas into plans, take action, and see results. This workshop is more than an overview about business. It’s how you can practically apply these principals to build a more effective and profitable company for yourself.”

Thank you fellow Photo Betty Susannah Gill for informing this post!

Review: The WPPI Road Trip

29 Aug

WPPI Road Trip

Who:  WPPI
What:  Road Trip
Where:  Philadelphia
When:  August 22, 2011

Why?  Couldn’t get to Vegas for the largest Portrait and Wedding Photography Convention? Well, WPPI decided to make a Road Trip to select cities bringing speakers and vendors right to your hometown.


– Avoided Philadelphia International Airport – just had to take a train.

– One day commitment only, which meant no need for an overnight stay.

– The same impressive speaker lineup – right in your own backyard

Cons: A Fellow Photo Betty, Amanda Young, and I did not win any of the awesome prizes that were drawn. We think there was a serious conspiracy…


Susan Stripling

I am a big fan of her work. What I appreciated about her opening was the challenge she posed to the audience on never being satisfied. The challenge was to always challenge yourself. This is the competitive edge that will set you apart. She discussed composition techniques and working to search the room, to go beyond the obvious. Her work can be found at www.susanstriplingblog.com

Dawn Shields

Dawn was able to speak about the power of a personal project. She shared her “Legacy” Album, which won the Grand Album award at WPPI in 2010. As photographers, it is important to always be growing creatively. When you can find something that is truly your own project, from beginning to end, the creation in itself is both rewarding and fulfilling. Learn more about Dawn’s work at www.dawnshields.com

Damon Tucci

Very fun and engaging speaker. I loved the image examples shown and discussion of how he used lighting. He focused on the usage of speed lights, video lights and available light to enhance your photos while shooting in the field. Beyond just usage, we discussed how to use these tools to make images more dramatic. He had great examples for posing brides and grooms to relax them, giving them a completely natural appearance. To find out more about Damon, visit his site at www.damontucci.com.

Jared Platt

In just 90 minutes, we were given great solutions to reduce editing workflow by almost 50%. His discussion identified time wasters, and how to effectively eliminate them while focusing on true post-production efficiently. I loved his teaching style and was glad that he can be found on Vimeo with quick sessions, under Jared Platt. A sample is here http://vimeo.com/24735627 and his site is  www.jaredplatt.com.

Lindsay Adler

Lindsay covered the essential concepts of fashion photography and how these can apply to portrait and wedding photography for stunning imagery. She discussed key concepts such as simple location, utilizing unique props, posing, lighting and styling. Quite frankly, I am not sure what my opinion is on the usage of props for shoots, but Lindsey was able to show and demonstrate creative ways to set a scene to make the images vivid and inviting. There were truly some great learnings from this presentation. She will also be speaking at PDN in October on Social Media Marketing, which I think will be something worth attending. You can find out more about Lindsay’s work at www.lindsayadlerphotography.com.

Did somebody say “Girl’s Getaway?”

13 Apr

There are dozens of conferences around the world each year which cater to creatives and photographers. WPPI. PhotoPlus Expo. Photoshop World. TED. The 99% Conference. And now, there’s a new one catering to the fast-growing population of female photographers who are eager to grow their businesses and build empowering relationships with other female business owners. Introducing the Her Conference.

This conference is a bit different from others you may have attended. First, when you register, you’ll fill out a survey asking a few specific questions about who you are & what you want to learn. The complied survey results will then help guide the speakers on what to cover. It’s like a choose-your-own-conference! Then, once you get there, the schedule will be structured so you can see every speaker in break-out sessions, rather than having to pick and choose. How cool is that?

The all-star lineup includes: Jessica Claire, Sarah Rhodes, Jen Bebb, Chenin Boutwell, Amy Locurto & Angie Arthur of I Heart Faces, Bobbi Sheridan, Christy Weber of Junebug Weddings and Amy Wenzel.

Tuesday, November 1 through Thursday, November 3, 2011

The 4-star Amway Grand Plaza hotel in Grand Rapids, Michigan

Ladies only!

$699 gets you admission to all the conference sessions, the conference boutique shops as well as the hors d’oeuvres receptions each night before the keynote sessions. There’s also an upgrade option for VIP access; $200 gets you a VIP ticket with access to a “meet & greet” with the speakers in a private hotel suite (which will have wonderful food & drinks!), and first row reserved seating in all of the speaker sessions.

• There will be complimentary WiFi available 24 hours
• You’ll get a discounted rate on Spa Manicure and Pedicure services at Vasaio Salon and Spa (located in the Amway Grand Hotel)
• You can feel good knowing that 10% of your ticket price will go towards supporting International Justice Mission and Beauty From Ashes

This boutique conference has limited space, so if you’re interested reserve your spot! And if you are curious, read more about the inspiring people who made it happen, and answers to many FAQs!

Waxworks Photo Upcoming Workshops!

6 Apr

You may remember our Quarterly Meeting last Fall which included a demonstration by Leah MacDonald, of how they create the beautiful encaustic pieces at Wax Works Photo. In addition to working them as vendor to offer your clients their unique products, you can also learn the Mixed Media and Encaustic technique in a hands-on workshop at their studio. If you’re interested they have a few sessions coming up with limited availability:

Check Out Skip’s Summer School

31 Mar

By Heather O’Mara

Last March I woefully knew I had missed the bus on WPPI. Come May, I needed something that offered great speakers and resources at my fingertips. Something where I could get a jumpstart and find out what I was really doing right, or really doing wrong.

Then it happened – I got an email about “summer school” – Skips’ Summer School – being held in August in Las Vegas. The description, covering a wide range of photography topics such as weddings, portraiture, portfolio creation, lighting, business tips and more, was completely appealing. It was exactly was I was looking for and so much more. At the time, I did not realize the positive impact it would have on my creativity, my business and future planning.

When I returned, my head was spinning. It was very intense; back-to-back presentations beginning at 8am and concluding at 5pm. In fact, Tuesday, we came back from 6am to 8pm. Yes, intense.

So what was it that I found so uplifting, so life changing, that made me a better Heather O’Mara? Okay, maybe that’s laying it on a little thick. But here are a few highlights from some names you may recognize…

Dane Sanders

He opened it up at 8:00am – easy for east coasters. Touching on so many things, giving us a glimpse of himself and how he launched his business. He identified with so many of us in the audience, reviewing blogs for inspiration and reading additional education pieces to hone our skills. He also mentioned those late nights, when we are reading other photographers blogs with our glass off wine thinking “These people are so darn good, my images stink.” His advice? Stop, stop, stop!

Kevin Kubota

Loved him. He had such a warm, approachable energy. What struck me was how he shared his personal self-doubt (what?!) about the quality of his work. One day he said to himself, if these people can be published in a magazine with their work, “Why not me?” This is a question we need to ask ourselves. He also delivered us homework, projects that I still continue to work on, because they are not easy.

Joe Buissink

I do not know where to start with how wonderful I thought his presentation was. He spoke from to heart. For a man that has photographed the weddings of Jessica Simpson, Jennifer Lopez and Jennie Garth – and so beautifully – he is modest. What struck me most was how he described his thought process during a wedding, which paralleled mine. Now granted, I am NO Buissink, but hey, it did make we want to buy his book. Additionally, he also added approaches to fine-tune ways to get your couples to emote.

Cliff Mautner

I loved hearing his discussion on light. Not just on shooting, but his differing observations on television as well. After bringing up the topic of Lighting used in “Mad Men,” I was hooked. As he spoke about lighting for weddings, he discussed embracing lighting and not shying away, and I have done this ever since.

Jasmine Star

I will admit it, I was a little skeptical of listening to her speak, but honestly, I am glad I had the opportunity. She had so much to share and I was able to take a great bit away.

There were other great speakers regarding business management, marketing and shooting portraits, a limited collection of outstanding vendors, and a lighting lab – an opportunity between breaks to work with Tony Corbell in hands-on demonstrations with lighting setups. I was also able to meet photographers from all over the country, which was a nice way to make contacts. This experience for me was priceless and I highly recommend it.

Interested in attending? Skip’s Summer School 2011 is set for July 31- August 3, 2011 at the MGM in Las Vegas. There is a great line up of speakers with even more hands-on training this year. So, take the time off this summer and head to the desert. You are worth the investment and your business will thank you!

Here’s a promo to give you a taste:

Skip’s Summer School from Clay Blackmore on Vimeo.

FREE Lightroom Workshop for Newbies

5 Feb

by Isabel March

It’s the Sunday after a wedding during the height of wedding season. You stare at the 11 8GB memory cards you shot the day before. You sigh. You realize the daunting task ahead of you…post processing this complete wedding in less than one week.

Import, organize, rate, cull, batch, develop and export…Lightroom to the rescue!

Learn how to successfully manage your workflow, cut down your post processing time and let go of your fears of learning yet another photo editing program.

Tuesday, March 15, 2011
Isabel March Photography Studio

RSVP by Friday, March 4, 2011 to Isabel
Free for all fellow Photo Betties.

Space is limited to 15 attendees. Light munchies and beverages will be provided. Bring a notebook and your favorite writing utensil. If you have a laptop with Lightroom installed on it, definitely bring that too! If you are unsure if you want to add Lightroom to your post production arsenal, download it for free at Adobe.

FREE Event Next Wednesday

3 Dec

Photo District News is teaming-up with industry leaders for the biggest virtual photo event of the year! Registration is free, and the event will be jam-packed with educational Webinars. Learn from Chase Jarvis, Doug Gordon, The Boudoir Divas and more!

A few details from the source: “Attendees will have opportunities to chat with the industry’s hottest imaging professionals and manufacturers though this unique platform. This is a great forum to learn about new products / services in multimedia and photography, and to gain the marketing tools needed to succeed in today’s environment. Just like a live trade show, during this virtual event you’ll be able to visit exhibitor’s booths and network with other photographers. And best of all, it’s FREE and you don’t have to leave the comfort of your studio.”

Learn more and sign-up here.

WPPI: 106 days and counting!

2 Nov

The most anticipated convention and tradeshow of the year is coming, and even though it’s three months away big things are happening! In the spirit of staying on-the-ball and getting great deals, we wanted to share some important details:


11/3/10: Registration opens at 9 am PST
That’s tomorrow! So, if you’re thinking of signing-up for PLUS or MASTER Classes, remember there are only 25-35 spots per class!

12/15/10: Early-bird registration ends
You could save up to $159… to spend at the tables!


– The MGM is offering a special rate for WPPI attendees; rooms are only $139/night if you register here.
– Check out the MGM Signature Grand If you’re going with a group, which is connected by skywalk to the MGM. Suites start at $169/night – which have a King bed and fold-out Queen couch.

Book with American Airlines using code 7221BJ online to save 5% (or call 1-800-433-7300).

The first year Heather attended, it was for one night, with a free floor pass, and a one big meal at the Paris buffet! So if you’re on a tight budget, it can be done! Speak to your vendors and scour industry blogs and websites – many offer free floor passes if you ask. Although the events and classes are a huge benefit – you can still sit in at the big booths on the tradeshow floor – like Canon, Nikon, Pictage, SONY, GraphiSTudio and more – to hear well-known photographers share their work, advice and ideas.

More details to follow… including info on parties and other events in Las Vegas! If you have details to share, please be sure to post comments to the blog!

Photo Plus Expo NYC

15 Oct

We know many of the Betties are planning to attend the Photo Plus Expo in NYC Oct 28-30th (that’s next week!). We want to hear from you on who’s going! What days are you attending and what seminars are you signed up for? Post a note and let us know your plans! If you’re geared up for a special speaker, let us know who you’re excited to meet! Is anyone attending the Friday Night Bash?

And don’t forget: today, October 15th is the LAST DAY for free registration for access to the Expo Hall and reduced pricing on all seminars and speakers. So take five and make sure you’re registered for admittance before you kick yourself for having to pay $50 clams just to get in the door.

Hope to see you all there!