Tag Archives: education

A Lovely Workshop 2012

27 Apr

If you love film, or beautiful, whimsical images, you’ve likely heard of Elizabeth Messina or her super sweet blog, Kiss the Groom. Her work is ethereal, adorned with lovely light and has a truly distinctive, feminine flair. I’ve had the pleasure of hearing her speak at WPPI, and her personality, kindness and down-to-earth nature match her work to a “t”.

Elizabeth just recently announced that registration for her “A Lovely Workshop” is open – and it’s coming to the East Coast, right in our backyard actually! The 800-acre farm is just outside of Philadelphia, where “we will explore the country side & the many acres of the beautiful farm, home to 100’s of horses.” The three-day event is being held on July 10-12th, with a welcome gathering on the 9th, and includes a long list of impressive collaborators, including Abby Larson of Style Me Pretty, Leah MacDonald of Waxworks (who you may remember from our meeting in 2011!), Shira Savada of Martha Stewart Weddings, Claire Pettibone of Twigs & Honey, Adrienne Page of Velvet Raptor and Wiley Valentine.

Shoots are scheduled each day where Elizabeth will educate and inspire attendees on light, branding, marketing and getting published, connecting with your clients, booking destination weddings, expanding your business and much more. There’s also tons of goodies, including a signed copy of her new book, The Luminous Portrait.

Check out the website for details, investment and specifics. And if you’re interested, don’t wait! Registration is limited to 20 students!

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Shoot the Shot Workshop

5 Dec

One of our fabulous Photo Betties, Isabel March, is hosting a workshop on January 26th at her studio in Perkasie, PA. She’ll be covering tons of great topics including business, getting started, client meetings, branding, marketing, social media, creating a signature style and more! Space is limited so act fast! Here’s the 411:

Marketing Mojo with Two Bright Lights

4 Nov

Images courtesy of Jessica Claire Photography

A few months ago a good friend and fellow Betty Susannah Gill, told me about Two Bright Lights, an online service which offers image sharing, networking and analytics to help wedding business’ improve their marketing. They offer a free 30-day trial, so I thought I’d give it a try – and I have to say, I was very happy with the results!

In just three weeks of submitting to a half dozen blogs, four were approved! You can submit weddings, engagement sessions, portraits and styled shoots – when you login you check out what their Editorial Partners are looking for and submit in a few quick and simple steps. There are blogs you’ll know well, others that are pleasant surprises; certainly something for everyone. Here’s a sampling:

FREE Bootcamp

For those of you in the Philadelphia area next Wednesday night, Two Bright Lights is offering a FREE Bootcamp hosted by one of their recent Philly transplants, Shalyn Hockey. Some details from their email invite:

What: A fantastic chance to learn about Two Bright Lights as well as mix and mingle with your fellow industry colleagues from the area.

When: November 9, 2011 | 7-9 pm

Where: Locust on the Park at 201 S. 25th St, Philadelphia, PA (In Center City a few blocks from Rittenhouse Square)

RSVP: The event is FREE, but space is limited so you must RSVP to attend.

Questions? Call Shalyn Hockey at 805-975-2932 or email shalyn@twobrightlights.com

Conferences, Tradeshows, Conventions, Oh My!

3 Oct

Unless you’re shooting in some deliciously warm and perpetually sunny locale, chances are the late autumn and winter months are when you rest, recharge and revamp. It’s also a perfect time to invest in a conference to get inspired, learn some new tricks and techniques, see what kinds of cool products and gadgets are out there, and meet other wonderful photogs like yourself! Here’s our abbreviated list of conferences coming up; some are geared towards wedding and portrait photographers, but we also threw in a few others for those who want to explore outside their comfort zone.

2011

PDN & WPPI PhotoPlus

October 27-29, 2011 | NY, NY
“Get ready for the hottest industry event for photographers and image-makers, PhotoPlus International Conference + Expo, brought to you by PDN. It’s the only place where you have infinite access to emerging technology, trends and talent while test driving new imaging tools, discovering creative solutions and expanding your network. And this year PDN and WPPI are joining forces in New York City to roll out WPPI NYC, an entire expo dedicated to wedding and portrait photography, making PhotoPlus Expo even better. Choose from over 115 educational seminars and hands-on labs to expand your expertise. Come be informed and entertained, leave inspired.” (c/o website)

Her Photography Conference

November 1-3, 2011 | Grand Rapids, MI

“Be a part of the ONLY boutique women’s photography conference! With a limited number of attendees, HER PHOTOGRAPHY CONFERENCE provides a boutique atmosphere that facilitates empowering relationships for female photographers as well as the opportunity to spend time with the photography industry’s elite professionals. If you are a woman, a photographer, and you have a strong desire to grow your business and build empowering relationships with other female business owners then this is the conference for you! Our hope is that you walk away from this conference inspired, motivated and ready to take your business to the next level!” (c/o website)

The Foundation Conference

November 7-8, 2011 | New Orleans, LA
“Foundation Conference 2009 was an incredible opportunity to connect with old friends, make new friends, and hear from some of the world’s best documentary style photographers in one place! Egos were left aside, as teaching and learning flowed from speaker to audience and back to the speaker. It was a wonderful environment to push the boundaries of creativity, to critique and be mentored, and to be introduced to new ways of seeing. It is safe to say that there is no other photography conference like FC, and I can’t wait to go to the next one!” – Kate (c/o website)

2012

Digital Wedding Forum

January 15-18, 2012 | New Orleans, LA

“It’s Friday afternoon and I’m still sitting at the hotel bar reminiscing about the weeks events. I had the best week at DWF to date! Not only were the speakers fabulous… but everyone really opened up and shared a bit about themselves and their passions…. usually at the bar at 2:30am. Looking forward to seeing you all in New Orleans! – buttermedia” (c/o website)

Imaging USA

January 15-17, 2012 | New Orleans, LA
“At Imaging USA, you’ll find just what you need to breathe life into your photographic dreams—no matter where you are in your business! Art and business education, inspiration and great trade show deals await both established professionals and newcomers to the professional photo industry. It’s the convention and expo that was created with your needs in mind, so what are you waiting for? Register Today.” (c/o website)

Senior Photographers International

January 24-27, 2012 | Buena Vista, FL
“Senior Photographers International Inc., is an organization of professional photographers specializing in High School Senior Portraits. We are dedicated to bringing the best in photography and business practices to our members. The organization was founded on the principle of photographers sharing information with one another. We remain committed to that philosophy. All newsletter articles and convention programs pertain specifically to the subject of senior photography.” (c/o website)

PhotoPro Network

February 2-5, 2012 | Covington, KY
“4 Full Days! 10 World Class Speakers! 1 Fantastic Opportunity! PhotoPro Expo 2012 is shaping up to be one of the top 2012 photography conventions nationwide! The anticipated speaker line up will blow you away!” (c/o website)

WPPI

February 16-23, 2012 | Las Vegas, NV

“Last year, WPPI attracted over 16,000 attendees. This year, we are expecting WPPI to be the biggest and best event in our history. With an all-star speaker lineup and a diverse and unparalleled menu of special events, WPPI 2012 is primed for another banner year. Winning programs like WPPI Plus, Photographers Ignite and the Awards Night extravaganza, as well as helpful features like Pre-Board, will make WPPI 2012 our best show ever. And don’t forget about the amazing WPPI Trade Show, where you’ll find the best deals anywhere. We’ll see you in February!” (c/o website)

Society for Photographic Education

March 22-25, 2012 | San Francisco, CA
Intimacy and Voyeurism: The Public / Private Divide in Photography
“Photography’s relationship with intimacy and voyeurism is as old as the medium itself. From its inception photographs have been used to sustain, affirm, or remember loved ones, expressing intimate and profound connections between people. At the same time photography has offered voyeuristic pleasure, allowing the viewer to see without being seen, to take visual pleasure without risk to oneself. Rarely can photographs themselves be clearly divided into one or the other of these categories. Images become voyeuristic or intimate based on context, societal expectations and interpretations.” (c/o website)

Photoshop World

March 24-26, 2012 | Washington DC

“Most photography conferences consist mainly of one huge photography Expo with some peripheral classes on the side that require pre-registration. Photoshop World is almost the opposite. Here’s you’ll find an enormous line-up of Photoshop and photography classes on subjects ranging from portrait to outdoor photography and more that require no pre-registration (you can come and go in between classes as you please) in addition to a huge expo floor with even more bonus classes. If there’s one thing Photoshop World can guarantee, it’s that you will come away reeling with knowledge and inspiration after three short days.” (c/o website)

Travel Writers & Photographers Conference

August 9-12, 2012 | Corte Madera, CA
“The Premier Conference in the World for Travel Writers and Photographers!

The Book Passage Travel Writers & Photographers Conference has an extraordinary, international reputation among publishers, editors, and writers. This four-day Conference offers an array of writing and photography workshops in the morning, a full afternoon of panels and discussions, and evening faculty presentations. There are optional, working field trips to explore the resources of the Bay Area. The faculty includes publishers, magazine editors, photographers, travel essayists, food writers, restauranteurs, guidebook writers, and more. There are hours of informal interaction between faculty and students during lunch and in discussions that often last late into the evening.” (c/o website)

Thursday Morning Pancake Sessions

7 Sep

Source: Pancake Sessions: Video Light and Getting Ready Details Post

Tomorrow after you roll out of bed and grab a warm beverage, head over to Justin & Mary’s website to check out their next Pancake Session post. There’s a fresh one every Thursday, which promises to be interesting and informative, plus they break everything down into bite-size, easy to understand pieces. Best of all, they’re up there on the interweb for posterity, so you can visit right now and learn about everything from Black and White Post Production Tips, Branding, Off Camera Lighting, Destination Wedding Tips and much, much more.

Thank you fellow Photo Betty Susannah Gill for sharing another helpful tip with us!

FREE Online Business Workshop

6 Sep

This Friday and Saturday, September 9-10, Tamara Lackey will be holding an in-depth workshop that you can register for right here, at no cost! It’s a follow-up to her last course, The Business Whiteboard, and will cover a lot of ground. Here’s the schedule:

Day 1 – September 9th

Where We Left Off: The White Board
Why Doing it ALL Will Take You Down
Creating An Online Presence
Who Are You: Brand Culture
Marketing (That Works)
Strategy to Action: Doing the Work

Day 2 – September 10th

REAL Client Service
Money!!! Finance, Cash Flow and Profit
Get Legit: Legal Considerations
Small Shifts, Big Changes … Examine Your Attitude
Sales, Sales, Sales
Go Forth & Conquer!

Learn how to determine how potential clients currently view your business, how to subtly change these perceptions online and through word-of-mouth, marketing strategies that can help you go after the right goals, sage financial management tips – and so much more – in an easily digestible, step-by-step process. As Tamara puts it: “Turn ideas into plans, take action, and see results. This workshop is more than an overview about business. It’s how you can practically apply these principals to build a more effective and profitable company for yourself.”

Thank you fellow Photo Betty Susannah Gill for informing this post!

Review: The WPPI Road Trip

29 Aug

WPPI Road Trip

Who:  WPPI
What:  Road Trip
Where:  Philadelphia
When:  August 22, 2011

Why?  Couldn’t get to Vegas for the largest Portrait and Wedding Photography Convention? Well, WPPI decided to make a Road Trip to select cities bringing speakers and vendors right to your hometown.

Pros:

– Avoided Philadelphia International Airport – just had to take a train.

– One day commitment only, which meant no need for an overnight stay.

– The same impressive speaker lineup – right in your own backyard

Cons: A Fellow Photo Betty, Amanda Young, and I did not win any of the awesome prizes that were drawn. We think there was a serious conspiracy…

Speakers:

Susan Stripling

I am a big fan of her work. What I appreciated about her opening was the challenge she posed to the audience on never being satisfied. The challenge was to always challenge yourself. This is the competitive edge that will set you apart. She discussed composition techniques and working to search the room, to go beyond the obvious. Her work can be found at www.susanstriplingblog.com

Dawn Shields

Dawn was able to speak about the power of a personal project. She shared her “Legacy” Album, which won the Grand Album award at WPPI in 2010. As photographers, it is important to always be growing creatively. When you can find something that is truly your own project, from beginning to end, the creation in itself is both rewarding and fulfilling. Learn more about Dawn’s work at www.dawnshields.com

Damon Tucci

Very fun and engaging speaker. I loved the image examples shown and discussion of how he used lighting. He focused on the usage of speed lights, video lights and available light to enhance your photos while shooting in the field. Beyond just usage, we discussed how to use these tools to make images more dramatic. He had great examples for posing brides and grooms to relax them, giving them a completely natural appearance. To find out more about Damon, visit his site at www.damontucci.com.

Jared Platt

In just 90 minutes, we were given great solutions to reduce editing workflow by almost 50%. His discussion identified time wasters, and how to effectively eliminate them while focusing on true post-production efficiently. I loved his teaching style and was glad that he can be found on Vimeo with quick sessions, under Jared Platt. A sample is here http://vimeo.com/24735627 and his site is  www.jaredplatt.com.

Lindsay Adler

Lindsay covered the essential concepts of fashion photography and how these can apply to portrait and wedding photography for stunning imagery. She discussed key concepts such as simple location, utilizing unique props, posing, lighting and styling. Quite frankly, I am not sure what my opinion is on the usage of props for shoots, but Lindsey was able to show and demonstrate creative ways to set a scene to make the images vivid and inviting. There were truly some great learnings from this presentation. She will also be speaking at PDN in October on Social Media Marketing, which I think will be something worth attending. You can find out more about Lindsay’s work at www.lindsayadlerphotography.com.

2011 WPPI Road Trip

16 Jun

If you weren’t able to attend WPPI in Las Vegas this year – fear not! The WPPI Road Trip is almost here – and tickets went on sale yesterday! Registration is $159 for the all-day event, and you can bring a guest for just $89. You’ll also receive FREE 2012 WPPI registration (which is a pretty amazing bonus!), lunch and access to the mini tradeshow.

They’ll be hitting 8 cities across the USA including our home base – Philly! Here’s the full list:

• Long Beach, CA – August 8
• San Jose, CA – August 10
• Columbus, OH – August 15
• Chicago, IL – August 17
• Philadelphia, PA – August 22
• Boston, MA – August 25
• Austin, TX – September 19
• New Orleans, LA – September 22

Right now the full list of events and classes hasn’t been posted, but we do know that it will be “jam-packed with informative and inspiring topics covering the ins and outs of photography, especially tailored for professional wedding and portrait photographers.”

Attendees will have access to a full day of educational classes featuring marketing, lighting, posing, shooting and postproduction. It’ll also be a great place for networking… Sponsors include Adobe, WHCC, Zenfolio, Adorama, Pictage, Black River Imaging, GraphiStudio, Simply Canvas, Animoto and more!

Take a break this summer and get inspired!

Accounting for Photogs Recap

24 May

Accounting isn’t the sexiest part of running your own photography business; aside from equipment malfunction and extreme weather patterns, it’s more like the scariest. But last Thursday at our Quarterly Meeting, it was actually cool. Heather O’Mara helped plan the event, held at CPC Financial in King of Prussia, and hosted by Richard C. Capasso, CPA, PFS, CFP.

Rich isn’t your stereotypical accountant. He’s got a great sense of humor, is excited to advise on financial planning, and is really easy to talk to; it’s obvious after a few minutes just how passionate he is about helping small business owners (their firm has over 800 clients – all small businesses.)

It was an information-packed evening – two hours of advice that would be overwhelmingly long in a blog post, so instead, here’s a few highlights:

Money Matters:

1. No matter what type of business entity (Sole Proprietor, LLC/LLP, Corporation or “S” Corporation), set up separate bank accounts and credit cards so that everything is clearly defined as personal or business, leaving no gray area or confusion come tax time (and hopefully not: audit time).

2. At the very least, keep a checkbook, and have an income statement that shows profit/loss.

3. Remember that you need to earn roughly $1.40 to take home $1 after taxes, so pay what expenses you can before paying yourself. If you pay for something business-related on your own dime, treat it just as if you worked for another company and create an expense report before reimbursing yourself.

4. If you pay any one person more than $600 aggregate in one calendar year, you must send them a 1099. If not, and you are caught, you’ll lose the deduction on your return and be subject to a fine of $1,000-$10,000.

5. There’s no benefit to keeping extra funds in your business account. When there’s excess, distribute funds to your personal account to avoid any gray areas. And be sure to set aside 30% of that amount for income tax.

Deductions:*

6. If you claim a home office on your taxes, it must be a space reserved only for business, not an office/playroom, office/dining room, office/bedroom, etc. And if you’re claiming a studio, you’ll need a separate entrance into the space from the outside. Once you figure out what percentage of the home your office occupies, you can also calculate that percentage of your utilities, mortgage and possibly even your landscaping.

7. Health insurance premiums can be deducted from your tax return, as well as portions of your internet and cell phone bills (not included in the home office deduction).

8. When traveling, log your mileage – which is currently 50.5¢/mile and includes depreciation on your vehicle, insurance, and gas. (Second shooters and assistants who are traveling separately can also claim their mileage.) Only claim your vehicle if more than 50% of the mileage is used for business purposes total.

9. Charitable donations are NOT deductible – only the cost of goods (your vendor’s, not your mark up) for items gift (for example a canvas print, album, etc).

10. Don’t get wrapped-up in the idea of deductibility, or make purchases simply because they are a tax deduction. Everything should make good business and investment sense.

* Remember that if your company has a loss for the year, you can’t claim many expenses, including a home office or new equipment. You may, however, be able to extend and still claim some deductions the following year – check with your tax preparer or accountant to find out more.

If you’re interested in speaking with Rich about financial planning for your own business, or to get a business started, contact him by email at rich@cpcfinancial.com or call 610-265-4122.

Want to help out, organize, host or assist with an event? Give us a shout at info@phillyphotobetties.com.

Did somebody say “Girl’s Getaway?”

13 Apr

There are dozens of conferences around the world each year which cater to creatives and photographers. WPPI. PhotoPlus Expo. Photoshop World. TED. The 99% Conference. And now, there’s a new one catering to the fast-growing population of female photographers who are eager to grow their businesses and build empowering relationships with other female business owners. Introducing the Her Conference.

WHAT?
This conference is a bit different from others you may have attended. First, when you register, you’ll fill out a survey asking a few specific questions about who you are & what you want to learn. The complied survey results will then help guide the speakers on what to cover. It’s like a choose-your-own-conference! Then, once you get there, the schedule will be structured so you can see every speaker in break-out sessions, rather than having to pick and choose. How cool is that?

The all-star lineup includes: Jessica Claire, Sarah Rhodes, Jen Bebb, Chenin Boutwell, Amy Locurto & Angie Arthur of I Heart Faces, Bobbi Sheridan, Christy Weber of Junebug Weddings and Amy Wenzel.

WHEN?
Tuesday, November 1 through Thursday, November 3, 2011

WHERE?
The 4-star Amway Grand Plaza hotel in Grand Rapids, Michigan

WHO?
Ladies only!

HOW MUCH?
$699 gets you admission to all the conference sessions, the conference boutique shops as well as the hors d’oeuvres receptions each night before the keynote sessions. There’s also an upgrade option for VIP access; $200 gets you a VIP ticket with access to a “meet & greet” with the speakers in a private hotel suite (which will have wonderful food & drinks!), and first row reserved seating in all of the speaker sessions.

BONUS:
• There will be complimentary WiFi available 24 hours
• You’ll get a discounted rate on Spa Manicure and Pedicure services at Vasaio Salon and Spa (located in the Amway Grand Hotel)
• You can feel good knowing that 10% of your ticket price will go towards supporting International Justice Mission and Beauty From Ashes

This boutique conference has limited space, so if you’re interested reserve your spot! And if you are curious, read more about the inspiring people who made it happen, and answers to many FAQs!