“I Love Being a Photographer and I’m Keeping It That Way!”

30 Mar

By Tara Jones

I went to WPPI this year for the first time and was completely blown away! What a game changer that event can be for your business; although, for me it was a game changer in a way that I did not expect…

I was sitting in one of the workshops geared toward pushing print sales for boutique studios, and I thought to myself, “What am I doing with my business, my career? I did not get my degree in photography to sell prints.” As I sat there, I began furiously writing down all the things I wanted to shoot; all the things that I knew would make me a happy photographer. And when I finished writing out my list, I picked up my things and quietly snuck out the back door. And let me just say this: I have NEVER walked out on a class before, because I know there is always a key piece of info in every workshop for everyone. But that day I knew it was time for me to make some changes or else I was headed for burnout and misery!

When I came home I had so much clarity about why I love being a photographer and what I needed to do to keep it that way. And God as my witness, as soon as I made the decision to go after the things that make me happy as a photographer, the kind of work I wanted started knocking on my door!

I know. I know. It sounds like a totally Cinderella fairy tale, but I swear it’s the honest truth!

Here’s the list of things I changed about my business since my light bulb moment at WPPI:

• I raised my prices and started treating them as goals. The higher prices push me to produce work I feel is worthy of that dollar amount.
• I became extremely selective about the new boutique-type clients I take on.
• I limited myself to one wedding client per month, which allows me the time to produce quality work for my brides and more time for me to pursue the work that makes me happy.
• I began shooting personal projects that fulfill me as a photographer.
• I allowed myself more time to teach and mentor.

Now, it’s only been about a month since I made these changes, but so far so good! And at the end of the day all I know is this: life is far too short to do work that makes you miserable. I never want to be a ho-hum photographer! I want to wake up every day excited to get to work! Something I tell my mentoring clients is to do what you love and the right kind of work will follow. And I believe it will for me, too.


2 Responses to ““I Love Being a Photographer and I’m Keeping It That Way!””

  1. Jeffrey Shipley March 30, 2011 at 2:48 pm #

    get it tara. 🙂

  2. Heather O'Mara April 23, 2011 at 2:57 pm #

    Stumbled across this and could not have read this at a better time. Thanks for the inspiration!

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